Manchester United stay top of table for world's most valuable football 'brands'

Manchester United have kept their place at the top of the league for the world's leading footballing 'brands' despite failing to win a trophy this season.

The Brand Finance Football 50 report shows United still have the most valuable brand in the game, valued at 543m.

Rivals City have boosted their brand value by 77 per cent since last season but still rank only eighth in the league table with a brand valuation of 192m.

Champions league finalists Bayern Munich have risen to second place above Real Madrid and analysts say the German club could overtake United if it can grow international commercial revenue.

There are five English clubs in the top ten of the survey with Chelsea, Arsenal and Liverpool all showing a brand value of over 200m.

Brand value is calculated by estimating the value of trademarks and intellectual property associated with the football club.

2012 rank 2011 rank Team Country Brand value Change in value 1 1 Man Utd England 543m 29 % 2 4 Bayern Germany 499m 59 % 3 2 Real Madrid Spain 381m -7 % 4 3 Barcelona Spain 368m -8 % 5 5 Chelsea England 253m 27 % 6 6 Arsenal England 246m 29 % 7 9 Liverpool England 233m 47 % 8 11 Man City Eng! land 192m 77 % 9 7 Milan Italy 185m 7 % 10 12 Schalke Germany 167m 97 % 11 15 Dortmund Germany 144m 81 % 12 14 Tottenham England 143m 77 % 13 8 Inter Italy 136m -18 % 14 23 Ajax Netherlands 117m 150 % 15 17 Marseille France 107m 41 % 16 10 Juventus Italy 102m -13 % 17 13 Hamburg Germany 97m 14 % 18 16 Lyon France 76m -1 % 19 25 Aston Villa England 55m 27 % 20 NEW Newcastle England 55m 115 % 21 18 Roma Italy 54m -16 % 22 24 Napoli Italy 54m 22 % 23 27 Everton England 50m 28 % 24 NEW Corinthians Brazil 49m NEW 25 22 Bordeaux France 48m -2 %
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